Eco Green: A Social Media Platform for Sustainable Living

Stage 1. Usability Audit

Initiated the project with a comprehensive usability audit of the initial platform design. Utilized heuristic evaluations, user surveys, and performance analytics to assess the app's functionality. This audit uncovered several pain points, including the lack of intuitive visual cues in the plastic identification process, challenges in the friend suggestion algorithm's engagement, and inefficiencies in the overall navigation system, particularly when transitioning between the social media and marketplace features.

Stage 2. Design Strategy

Developed a clear design strategy to address the identified usability issues. The focus was on streamlining user experiences by simplifying navigation flows for easier access to plastic identification and social features. Enhanced data visualization made it easier for users to understand plastic types and recycling processes. Additionally, improved the social engagement aspects by making the friend suggestion system more accessible and aligned with the machine learning results (SVM for text analysis, CNN for image analysis). A detailed roadmap was created, dividing the design process into short-term fixes and long-term enhancements.

Stage 3. Prototype Development

• Wireframing: Redesigned key screens and user flows, ensuring that users could easily navigate the app’s core features, including plastic waste tracking, friend suggestions, and the online marketplace.

  
  

• High-Fidelity Prototyping: Built interactive prototypes using Adobe XD, reflecting a visually appealing and eco-conscious interface. These prototypes emphasized user engagement, showcasing the seamless integration of recycling functionalities and social interaction.

  
  

• User Interface Design: Refined the app's visual identity, incorporating green tones to align with the environmental theme. Prioritized clear, intuitive icons and typography that resonate with users focused on sustainability.